“And YOU get U2! And YOU get U2!”
One of the few totally unexpected moments at Apple's big iPhone 6 and Apple Watch event today came from none other than U2.
Interscope.
The massively popular rock band, and longtime Apple affiliates, were expected to play the event. But they went much further than that by announcing a new album that would be available for free instantly.
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Songs of Innocence, U2's 13th album and first in five years, was automatically pushed to over 500 million iTunes accounts via the cloud. iTunes users can access the album for free just by searching their libraries.
"I do believe you have over half a billion subscribers to iTunes, so — could you get this to them?" Bono said to Cook from the keynote stage, after a performance of new single "The Miracle (of Joey Ramone)" that was somewhat less than awe-inspiring.
iTunes.